Getting the right price point for season tickets is very difficult. If you price it too low then people see the product as cheap and not worth it. If you price it too high then people see it as something they just can't afford. I am of the belief that you keep it towards the higher end but give away a bunch of stuff to fans that attend so that they feel like they are getting more value. Stuff like rally towels, Paydirt Pete beanie baby dolls, thundersticks, coffee mugs, window decals. As the crowds come back they can have less give aways but make them higher quality. They can also run concession specials for games they anticipate will not have large crowds. A third thing to do is sell season tickets in different packages. The Saturday Night Special- includes tickets to every Saturday game, CUSA package-tickets to all the conference games. The small packages should be more expensive then full season tickets but less than individual game tickets. This would enable fans that can't afford full season ticket prices to still be able to attend games, get more fans in the seats, and generate income that would have not been there.