I'll be negative Nancy. While the food looks nice, how the hell are they going to serve it looking good, tasting good, and quickly made when these people can't even keep a premade hot dog warm? Or sell us stale popcorn?
Ok cool, they are changing some food, but at what cost? I know Kappy mentioned in a tweet they were "trying" to keep $10 as the price point. So basically, their lowest priced item will be $10 and I will bet everyone complains. At the Chihuahuas, the atmosphere is more laid back. People don't really care if they win. It's more of a night out at the park. You have more time to relax, and in some cases, the food is brought to you. At UTEP events, you want to grab your food and sit down and watch a game the results actually matter to you.
Look, upgrading the food is awesome, be c'mon. This will NOT help attendance at all. The new slogan for the year is kind of cool to me, but unless you flood the market with radio, tv, billboard, community visits, social media, and fan friendly events, this is the same crap as before. It's not marketing unless you market.
I plan to go buy some shirts today. I do like them. They need to be sold at every damn store within 300 miles.