If Leeser owns one of the highest selling Hyundai dealerships in the country and was able to get Hyundai to sponsor the Sun Bowl for a few years, as he claims, then can he help out UTEP by giving Deion Hankins or Praise Amaewhule an endorsement deal to keep them in a Miner uniform, should they both have great seasons? Or can Leeser's Huyndai be part of a nice sponsorship package to keep KJ Lewis in town? Leeser single handedly sponsored the Thanksgiving parade.
Aside from Leeser, I am not sure how many other big business are located in El Paso and could be major sponsorship partners? UTEP's biggest sponsors appear to be organizations like GECU. The biggest employers of the city are mostly either government or not headquartered here, which would make high dollar sponsorships harder to obtain.