I’m lucky to live in an area that has major grocery chains like Kroger, Tom Thumb, aka Albertsons, HEB, Market Street, Whole Foods, Trader Joe’s, Walmart, and others. When HEB first opened in Frisco, people were lining up to go there. Initially many of their competitors lost customers, but now that the hype is over, many of their customers came back. Don’t get me wrong, it’s a nice store but not much different than the competition. I tried their bbq brisket and it was very average. The DFW has some great bbq joints and HEB poses no threat to them.