Follow the trail. Texas and OU to an SEC that recently signed a contract with ESPN. ESPN didn't like sharing their Big 12 TV rights with Fox. That's why everything started. If you remember originally it looked as if the AAC (ESPN) would pick apart the remainder of Big 12.
Bob Bowslby has accused ESPN and the AAC of conspiring together to convince three to five Big 12 teams to jump ship. If that’s true, what does it mean?
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That didn't work so AAC and ESPN moved on to plan B. Devalue another conference with a rival TV contract, the MW. That also didn't work so on to plan C. Devalue the only other conference not signed with ESPN, CUSA. MAC/SB untouched since they have tv contracts with ESPN.